Not rocket science - but artist live chats on social are still super effective.
Fans love it naturally, but if it’s done right, and the artist team rocks (like Lionel Richie’s here, Paramore was another recent we did) - it really does huge things to promote the tour.
We typically have done them for 30minutes-1hour, with a live Q & A component, often a sweeps piece, as well as artist video responses.
Anyone else seen any cool activations?
Tweet me @TimCarrLA would love to hear….& stay tuned for lots more to come!
The Live Nation Snapchat account was launched a few weeks back - and we’ve seen some GREAT success.
We’ve had some snaps from Demi Lovato’s Neon Lights Tour, Miley Cyrus Bangerz Tour, and Imagine Dragons Into The Night Tour.
Everything from artist shoutouts, some props backstage, pics of the buses, to quick glimpses of the show, crowd. Fans seem to be loving it, we are seeing a great response and have some cool ideas to take it to the next level.
Add LiveNation to see our stories.
If there is one thing I love about working in social in the concert industry, it’s capturing rare moments with a band to share with fans around the world - especially bands that are on the verge of tremendous success.
It has certainly taken a lot of hard work educating the many teams involved with artists (especially the biggest artists touring arenas/amps/stadiums) what the benefit of getting access and capturing these moments is. Thankfully- so many “get it” and are granting.
Here is an example of a couple great moments captured from Imagine Dragons - such a great band that has had so much success. Being able to capture them backstage getting ready for the show, reviewing the setlist….walking with them onto the stage…and grabbing some incredible shots of the performance was really a highlight of the job recently.
We’ve seen such great engagement, response from fans across the globe to moments like this - social-only, shared as a fan from the show - and it really is moving the needle for acts of all levels.
Lots more on the way @livenation!
My TMZ-esque moment - Miley Cyrus kissing Katy Perry at the #BangerzTour LA date….what a show that was!
Those of us who aren’t living under a rock - or still listen to the radio / iheartRadio or whatever - have heard this hit summer song a gazillion times by now.
Last Friday Bob Lefsetz noted: “Lorde’s “Royals” is number one on the iTunes singles chart. It’s number two on Spotify. It’s number 10 on the Top Forty Mediabase chart. That’s radio, one step behind! More than ever, it’s about the moment, what’s happening now. And you find that out online.”
I ventured out on a Thursday night about a month back to see her first LA performance at the Echoplex. Aside from my music career and enjoyment of seeing new, breaking artists - I was really interested to see her peform, given this song has had such a huge push, I do think it’s very “different” and her marketing story of being 16 year old etc. etc.
Without getting into an in-depth review, as I’m sure there are plenty out there - I personally thought she was very talented on stage. It was a very raw performance - couple large spotlights behind her (see below) and really all about her vocals. I had not heard many of her other songs before attending - definitely some great hooks, vocally-driven, lots of harmonies - and she sang with real passion, pulled the crowd in without much of a production.
Will the next hit take over the mass media as well as the first - who knows, but I was impressed. Couple shots (didn’t push my way to the front or get any side shot live tweets per usual - sorry!):
Livenation.com posted a great interview HERE.
I do wonder what the bigger crowd response was that night - most, as expected, seemed most concerned with getting the best photo for their live tweet or video of Royals than anything else. But she did a great job drawing in that crowd and proving she’s sings with conviction.
I’m not one to usually post photos with any artists I get a pic with - but since many people don’t know what she looks like, here ya go:
Given my day to day is most focused on social campaigns around major arena/amp artists - I am fascinated by what it takes to break an artist these days and how the internet can help drive that, and often find myself reading into that when I have a free minute.
I’d echo Bob in Lorde being a great example of this, and the talent driving her success thus far.
I look forward to the next Lorde single and performance.
For now, back to the grind..
It’s been interesting to see how artists have reacted over the past year to fan sharing at concerts, or anyone in entertainment for that matter. Having worked on social media campaigns around concerts, music events, movie premieres, special events etc. for a while now, of course I think there’s a lot of value in sharing real-time updates. I spend a lot of my nights/weekends covering events and capturing content for sharing, and know of many events/festivals that have had a sizeable crew entirely devoted to social sharing.
I totally get an artist’s frustration with fans being more focused on their phone than the show. Music is an art form where most acts want their fan to be fully present in the moment, whether that’s being quiet and soaking in every word during their ballad or joining the moshpit. I remember in my band days we’d hate when someone wasn’t facing the stage even for a moment, or if the bar was configured in the back of the room so people ordering/sitting there weren’t watching. No different than being focused on a device.
This past week, I was at a local acoustic show and went to check out an artist’s Twitter at the same moment they were encouraging people to sing along - and he called out in in the lyric (creatively) that someone was “on their cell”. Which has prompted this post.
There is no debate people sharing to the masses, texting to friends, or even recording to share in later weeks - has incredible value to the artist/label/promoter/venue. When it’s good of course, Mashable noted an instant when an artist didn’t feel that way HERE.
1 billion and counting worldwide are using smartphones now - so there is no question we’ll be seeing more and more hands up with cameras at shows.
So to keep the peace - I am thinking there will be more and more discussion around “real-time sharing etiquette” that will be going down.
This already happened this summer with Jack White’s team discussing sharing at shows, specifically pointing out they are not against social media sharing - just to not impede other fans view/enjoyment by holding up your phone, and don’t ruin your own experience with eyes on phone the whole time. Couldn’t agree more.
As we move into 2013, and in my job are exploring many new platforms/ways & places to share and capture great content - will be interesting to see how this area continues to rapidly grow.
Throw your hands up high (with device) are your next show
But make it quick :)
What a weekend it’s been so far at JAY-Z’s #MadeinAmerica Festival in Philly - Here’s what performances an audience of nearly 50,000 have raged to:
4 stages (one EDM tent, one local stage) and tons of vendor tents (instagram collage display was cool), local food trucks and Philly favorites, and of course tons of Budweiser.
JAY-Z put on an amazing performance with Kanye West
Director Ron Howard has been onsite filming a documentary on the Festival, a huge crew capturing and interviewing artists - can’t wait to see that finished product.
JAY-Z closed the show and killed it last night (and live streamed for those who aren’t here) Pearl Jam closes tonight.
For live updates, tweets, photos (lots more coming this week) from today, be sure to follow/fan:
Watching Conan tonight, good show with Wil Ferrell, and waited up to see whatever artist close the show.
CoCo introduced her as an “artist on YouTube who has over 45million views, from UK, currently out promoting her debut album.”
Her name is Birdy.
Little digging will show she has some history, won a big music competition at age 12, is signed to Warner etc etc.
Just interesting more and more the priority even for signed acts is to present with an angle that he/she/they are a star origintated from YouTube with X+ views.
Not to say it wasn’t always the case to have a good PR angle….but the fact it really seemed as a viewer this was some undiscovered star breaking out to the world for the first time when she’s been around was interesting.
YouTube/social stars….albums funded by Kickstarter by well known stars….artists taking their careers online not just for awareness but to fully finance…it’s not just happening more and more, seems to be “the story” you want even if it’s not entirely the truth.
That is all.
Here’s Birdy - and she is great, talented, and a solid singer/songwriter it’s refreshing to see getting a push.
I hope she is live tweeting/instagrammin’ on the road.
Skinny Love [Official Music Video] (by OfficialBirdy)